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Apartment sales plan that sells: using the example of Miston Kinnisvara

Miston Kinnisvara sold a client's home at Looduse tee 5. The starting material was only a construction floor plan — technical, black and white, and difficult for the buyer to read. Ruut24 created a professional, colorful apartment sales plan from it, which matched the style of the advertisement. The result was a clear, trust-inspiring, and sales-supporting presentation that the buyer could immediately understand.


See the real ad: Looduse tee 5 on KV.ee – the link is provided to illustrate the client story.


Why does an apartment sales plan influence a buyer's decision?

  • Reduces uncertainty – the buyer can immediately see the proportions and uses of the rooms.

  • Increases the quality of the ad – professional visuals make a professional impression.

  • Helps start a conversation – clearer questions, faster showing, shorter sales cycle.

  • Suitable for all channels – web, social media, print.


Case study: apartment sales plan for the advertisement at Looduse tee 5

Original material: a construction floor plan, technical and difficult for the buyer. Our solution: a colorful apartment sales plan that:

  • highlighted the main rooms (living room, kitchen, bedrooms) with a clear color code;

  • added understanding of measurements through scales and spatial markings;

  • created a positive first impression with a clean and aesthetic design.


Apartment sales plan

Brand-consistent apartment sales plan

Every brokerage firm is unique. That's why we always tailor our sales plan to your brand:

  • we use the desired color palette;

  • we select suitable fonts;

  • we add a logo and contact information;

  • we keep line weights, markings, and icons consistent with your usual style.


How is an apartment sales plan prepared in Ruut24?

  1. We receive input – an existing plan (PDF/JPG/DWG) and your brand colors and logo.

  2. We create a design – we clean up the drawing, add colors, spatial markings, and scales.

  3. We deliver files – PDF (print), PNG/JPG (web and social media), and DWG upon request.


When is it worth updating an apartment sales plan?

  • If the plan is black and white and technical, not buyer-oriented.

  • If the style of the plan doesn't match your brand.

  • If there have been changes to the room layout.

  • If you want a consistent style across your entire portfolio of listings to build trust and recognition.


FAQ: Apartment sales plan for broker and buyer

How quickly will the plan be completed? Typically 1–3 business days depending on the input and the amount of changes.

What files can I get? PDF and PNG/JPG as standard, DWG if desired.

Can I use my own colors and fonts? Yes, we always adapt the design to your brand.

Can you make multiple versions? Yes, for example, A4 for print and wide format for image portals.



Order a sales plan for your apartment

If you want your ads to look equally professional on every platform, contact us: info@ruut24.com | www.ruut24.com


Ruut24 offers brand-compatible design, fast implementation, and DWG files if necessary.

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