3D Floor Plan: How Uus Maa Sells a Property Under Renovation

Real estate sales are a battle for attention. The situation becomes particularly challenging when the property for sale is still under renovation.

When floors are torn up and walls are unfinished, it is difficult for a buyer to see the property's true value. The situation is even more complicated when the only available material is an old paper drawing that depicts a layout that no longer exists. This was exactly the challenge faced by a Uus Maa real estate agent when selling a two-story apartment. The old drawing was technical and dry, creating confusion rather than interest among potential buyers.

How do you sell the warmth and potential of a home when the reality is still a construction site? The solution is a photorealistic 3D floor plan that creates a true and inviting impression of the space.

In this post, we highlight how Ruut24 helped transform an outdated 2D drawing (where even the terrace material was incorrect!) into an emotional and strong sales argument.

The Problem: Technical Drawing vs. Spatial Reality

In this project, the agent only had access to an old black-and-white 2D plan. It had two critical flaws:

1. Difficult Readability: For the average person, it is hard to read the actual volume of a room and the flow of light from a flat 2D drawing.

2. Outdated Details: The apartment was undergoing renovation, and changes were planned that were not reflected in the old drawing.

Details Determine Success: The old drawing showed a stone terrace behind the house. In reality, a cozy timber deck was being built. Ruut24's task was to align the drawing with the new reality so that buyer expectations matched the actual property.

The Solution: Photorealism and Creating Emotion

Ruut24 does not simply offer a schematic 3D model (like simple boxes in a drafting program), but a realistic visual that plays with light, shadows, and materials.

We implemented changes according to the client's new vision:

• Atmosphere and Light: The client’s goal was a "bright, Scandinavian style." Our task was to create a feeling in the visual that the rooms were spacious and filled with light. The right lighting solution is exactly what brings the image to life.

• Material Authenticity: We replaced the cold stone from the drawing with warm wood and chose a floor texture that feels natural.

• Multi-Level Clarity: Since this was a layout across two floors, we clearly distinguished both levels to create a comprehensive understanding of the room arrangement.

The result can be seen in the image on the right: it is no longer just a plan, but a home where the client would already want to live.

Comparison: Why Choose Ruut24’s Professional Solution?

There are several ways to create simple 3D models on the market, but in real estate sales, emotion pays off. A "boxy" and lifeless model can leave a cheap impression of the apartment.

Feature	Standard Schematic Model / DIY App	Ruut24 Photorealistic Solution
Visual Quality	Often "cartoonish" or too technical	Realistic, plays with light and shadows
Flexibility	Difficult to change details (e.g., terrace material)	We adapt everything according to your description
Emotion	Cold and informative	Warm, cozy, and inviting
Style	Limited selection	Exactly the style you want (e.g., bright, dark, luxury)

How Do We Help Sell the "Vision"?

When an apartment is under renovation, the client isn't buying square meters; they are buying a dream.

• Colors and Textures: We don't use random tones. We choose colors that harmonize and create a sense of spaciousness.

• Furnishing Logic: We arrange the furniture to show the room from its best side—for example, proving that a large sofa fits in the living room without making the space feel cluttered.

• Trust: When a listing features a high-quality and beautiful floor plan, it signals that this is a valuable property with a well-thought-out presentation.

How to Order a 3D Floor Plan When Renovation is Incomplete?

You don't have to wait for the renovation to finish, and you don't need to have an expensive interior design project.

1. Send us the source material: A photo of an old paper drawing or a PDF file works perfectly.

2. Give instructions: Write to us briefly about your vision. For example: "I want a bright general impression, a timber deck on the terrace, and light gray tiles in the bathroom."

3. We create the visual: Ruut24 specialists create a detailed and realistic plan.

4. Refining to perfection: If you want to change tones or adjust the lighting, we will make corrections until you are satisfied with the result.

Frequently Asked Questions (FAQ)

Can you make changes that are not on the old drawing?Yes, that is our strength. As in the Uus Maa example, we can replace materials (stone with wood), change the location of walls, or add elements that were not on the old drawing.

Do I need to know the exact interior design?No. It is enough if you give us a general direction (e.g., "bright and modern"), and we will use our experience to create a tasteful solution that supports the sale.

What file format will I receive?We send high-quality image files (JPG/PNG) optimized for the web—colors are vivid and details are sharp, even when viewed on a mobile screen.

Ruut24 – More Than Just 3D Floor Plans

Although a 3D floor plan is a powerful marketing tool, Ruut24's core business is digitizing drawings of all types.

We assist real estate developers, engineers, and shipbuilders daily by turning old paper drawings, sketches, or PDFs into precise digital files.

• 2D Floor Plans: Clear and correct drawings for sales materials or project banks.

• AutoCAD (DWG) Drawings: Technically accurate files for architects and engineers for further processing.

• Specialized Drawings: From evacuation plans to technical schematics.

Is your property under renovation, but the listing needs images?

Don't settle for confusing drawings. Order a photorealistic 3D floor plan or a professional 2D drawing from Ruut24.

Send your drawing and requests: info@ruut24.com

View our gallery of work: www.ruut24.com